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INVESTMN public relations materials
Prest__Shari_NEW
Shari Prest, Ark Associates

Public relations is a crucial component leading to the success of school leaders and their school communities. INVESTMN (formerly Champions for Children™) is a communication partnership intended to teach Minnesotans about the accomplishments, risks, and challenges of public education.

Let's invest in Minnesota together: Implementing a New Vision to Educate Students for Tomorrow in Minnesota.

These public relations materials were developed for MESPA by Shari Prest, Ark Associates. Glean what you can from the articles. Copy and distribute them in your educational communities as you see fit. Please use your influence to educate our communities about the needs and state of public education.

Champions for Children is a registered trademark used with the permission of Banach, Banach & Cassidy.    



Funding for the Future, Feb. 2010
Talking Points for use by school leaders in presentations about important issues related to public education

Key Message:
 The potential of our people, our communities and our state depend heavily on our willingness to invest responsibly in the future. 

Bits 'n Pieces, Winter 2010
Current facts and resources for you to use when talking about the status and needs of education: including Just the Facts on Values and Variables, Public Investment, Early Childhood, Charter Schools -- Cause for Pause, Red Flags, Public Engagement, and Quick Tips.  Plus Quotes and Quotables on Leadership, Citizenship, Future, Progress, and Accountability.

BONUS! Be the first to submit your answers to three bonus questions and win a copy of "Sparks: How Parents Can Ignite the Hidden Strengths of Teenagers," by Peter L. Benson.  Send your responses to sprest@arkassoc.com

Taking Leadership into the Community, Nov. 2009

End of the Day, Fall 2009
Talking points for use by school leaders in presentations about important issues related to public education.

Key Message:  Children are our greatest resource. Parents, communities and schools are responsible for working together to ensure that all children realize their full potential, have the opportunity for fulfilling lives, and become contributing members of society. This awesome responsibility extends beyond the traditional school day.

Early Investments, Fall 2009
Early Investments Bring Great Returns -- talking points for use by school leaders in presentations about important issues related to public education.

Key message:  
Children are our greatest resource. Parents, communities and schools are responsible for working together to ensure that all children realize their full potential, have the opportunity for fulfilling lives, and become contributing members of society. This awesome responsibility begins in early childhood.

Bits'n Pieces, Fall 2009
Current facts and resources for you to use when talking about the status and needs of education: including Just the Facts on Leadership, Early Childhood Education, After School Programming, Values and Variables, Good News, Public Investment, Cause for Pause, and Red Flags.  Plus Quotes and Quotables on Leadership, Citizenship, Future, Progress, Humor, Education, and Communication.

BONUS! Be the first one to share an innovative way your school/district evaluates the quality of early childhood programs and win a $25.00 Barnes and Noble gift certificate. Send your response to sprest@arkassoc.com 

Talking the Walk, August 2009
Key Messages about public education can be most effectively communicated throughout the state if school leaders are actively sharing those messages within their own communities and are preparing staff and board members to do the same.

Testing for Tomorrow, May 2009
Testing for Tomorrow:  Growth Model Accountability
For use by educational leaders in public presentations    
Key Message: Tests that have the capacity to measure individual student progress provide the most useful information for improvement. Testing is just one of several meaningful components of measuring school and student success.

Bits'n Pieces, Spring 2009
Current facts and resources for you to use when talking about the status and needs of education: including Just the Facts on Good News for Minnesota Education, Summer Set Up, Did You Know?, Public Investment, Cause for Pause, and a To Do List for administrators.  Plus Quotes and Quotables on Leadership, Future, Progress, Education, and Communication.

And a special contest:
Be the first to share the title and a brief description of the book that has been most helpful to you in your educational leadership position and you will win a copy of The Blue Zone.

The Investment Connection, March 2009
Greater investment in public services, including education, has consistently been accompanied by greater state prosperity:  includes PowerPoint (slide) presentation.

Bits'n Pieces, Winter 2009
Current facts and resources for you to use when talking about the status and needs of education: including Just the facts on good news for Minnesota education, did you know?, parent involvement, community engagement, cause for pause, looking ahead, and red flags.  Plus Quotes and Quotables on leadership, progress, education and communication. And a special contest: find the grammatical error and win a copy of "Sparks" by Dr. Peter L. Benson.

Keeping the Promise
Minnesota’s Promise is a clear vision for public education: preparing all of our students for success in the global economy in world-class schools and a world-class state. It is the opportunity for all of us to come together to meet the needs of all learners and to help them become all that they can be. Just like it will take all of us together to impact energy consumption, the economy, or the environment, if will take all of us together to improve our schools and our outlook for the future.

A PowerPoint (slide show) is available to MASA, MESPA, MASSP members at your organizations’ websites. The most important thing is that you become a voice for education. These tools are intended to help you.

Operation Education, January 2009
Key Message: 
Public understanding and engagement is foundational to achieving the best possible educational outcomes.


Minnesota’s public schools are good—very good—but global competition and a struggling economy require that they be even better—great. In order to make that happen, a shared vision for kids and their futures needs to be cultivated and supported beyond the walls of school buildings—in communities, homes, places of worship, businesses and government—everywhere that people are impacted by the outcomes of public education.

Bits'n Pieces, Fall 2008
Current facts and resources for you to use when talking about the status and needs of education: including Just the facts on good news for Minnesota education, No Child Left Behind, state status report, and reasons to cause for pause; programs for Excellence in Education such as MESPA Minnesota Schools of Excellence and Minnesota's Promise;  with Quotes and Quotables on leadership, progress, and red flags.

Champions for Children as Champions for Change, Fall 2008
The school year begins with potential and promise. Anxious and enthusiastic parents send off their treasured children – sometimes for the first time. Students stream through the school doors feeling brave, cautious, self conscious, and hopeful all at once. Teachers prepare for another year of challenges and possibilities while working to establish the right mix of what has worked in the past and what will best ready kids for the future. And you? You are expected to lead them all.

This day—this year—is not the same as the last. Change has continued to happen at exponential speeds. Over the summer months, the kids entering your schools have likely spent 585 hours on media, about one-third of those hours on the Internet and about one-fourth of those in front of the TV. More text messages will be sent on the day you read this than there are people on the planet...

Competitive Edge, Spring 2008: Reforming the Future
Together—today—we are creating the future of Minnesota through our choices, priorities, and commitments. “The future is not a result of choices among alternative paths offered by the present, but a place that is created – created first in mind and will, created next in activity… The paths are not to be found but made, and the activity of making them changes both the maker and the destination.” – John Schaar

It is time for Minnesotans to build consensus around what our schools and students are expected to accomplish, and then to agree on the resources and revenue mechanisms required for success.

Bits'n Pieces, Spring 2008
Just the facts on our school leaders, P-16 education, cause for pause, parenting, public perceptions, communications, congratulations, tax talk, and red flags -- plus quotes and quotables on leadership, citizenship, progress, education, and red flags for 2008.

What Now? Spring 2008
Experience from the past, hope for the future, and the need for change have been the driving dynamics of this historic political season. People are participating at higher levels than at any time in recent election cycles. As Champions for Children™, we are challenged to learn from what is happening around us and to apply that knowledge to improve support for public education and the students it serves.

The Competitive Edge, Winter 2008: Looking Ahead
According to Minnesota state finance commissioners who have served 18 of the past 22 years—under Republican, Democrat, and Independent administrations—we should be concerned about the current status of state support for our schools.

Bits'n Pieces, Winter 2008

Just the facts on our education bragging rights, parenting  concepts, No Child Left Behind results, school leadership, and education in the world around us -- plus quotes and quotables on perspectives for 2008. 


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Presentations for your use
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PowerPoint presentations are included for speaking to your staff or school community. They are posted with the articles below -- click on the titles.