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Taking Leadership into the Community, Nov. 2009
Talking points for use by school leaders in presentations about important issues related to public education.
By Shari Prest, Ark Associates

Effective school leaders reach out in their communities and beyond to facilitate and promote a vision for teaching and learning that inspires the interest and support of stakeholders and improves the capacity of schools.

Leadership expert and corporate executive Alan Keith says, "Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen.” The first step is ensuring that people are engaged and have meaningful stories and information with which to form and share opinions.

Invest your time in:

Reevaluating your priorities in view of the increasingly important role public relations and community play in school/student success.

Re-imagining public education with adequate community, parent and political support.

Reinvesting in your school’s/district’s vision and expectations as they relate to public relations and public engagement.

Reassessing the effectiveness of the changes you make, and then adapting for maximum effectiveness.

Reminding people that even in hard times, our hope for a more prosperous future lies in the education of our children and the preparation of our workforce.

This year, INVESTMN will provide you with data and talking points on a wide range of topics, as well as other Bits ‘n Pieces and “members only” articles. They will appear in the MESPA Advocate (newsletter) and on this Web site.



Get Acrobat Reader  Taking_Leadership_into_the_Community.pdf  


To download a print quality copy of this article, scroll to the bottom of the page.


“We truly have, in our hands, the future. What we do to help that future blossom matters.” – Gary Amoroso, Superintendent of Lakeville Area Schools, MASA Conference, 2009


INVESTMN public relations materials are developed for MESPA by Shari Prest, Ark Associates. Glean what you can from the articles. Copy and distribute them in your educational communities as you see fit. Please use your influence to educate our communities about the needs and state of public education.